ABOUT USBrief Summary
Paving your wayAbout me
A marketing professional with 20+ years of marketing & business development experience and the founder of BUZINESS consultation services. Solid FMCG background with blue ships like Nestle, NADEC & Al-Safi Danone holding number of positions in marketing encompassing planning, budgeting, notably leading local roll-out of marketing initiatives and assuming departmental responsibilities.Wajdi has served on the non-executive board of local-based early-stage companies.
BUZINESS founded in 2019 to provide services revolving around strategy, operations & mentorship to support start-ups & SMEs in overcoming real-life challenges & help them realizing their futuristic growth potential.
BUZINESS offers wide array of services such as screening & identifying new opportunities, business planning, market research, strategy development, competitor analysis, and best practices allowing SMEs to be better informed and help them improve decision-making and adding business value
01
Conceptualization
Creative tools of mind mapping and lateral thinking coupled with good leadership skills to generate creative solutions and ideas validation through market research.
02
Commercialization
Managing commercial plans in category/channel strategy including pricing, margins management, building range, drafting business contracts, listing & promotions, activations, visibility agreements, shoppers’ insights, and overall sales agent management.
03
Innovation
Forming process of innovations matrix management. Good PMP skills to manage projects via Stage-gate funnel from ideation, exploration, definition development, implementation, launch and post evaluation with intelligent dashboard reporting and review of capital-intensive projects (CAPEX).
04
Financial Stewardship
Fundamentals of investments in the areas of portfolio management, range rationalization, financial statements analysis and basics of financial modeling and projects evaluation particularly on working capital management, capital budgeting, capital structure, cost of capital to drive total economic value.
Qualifications
BSc. in Marketing
PMP Certified Project Management Institute
MBA - Finance
Member of OKAL for entrepreneurial services
Associate Appraiser with TAQEEM in Valuation (Business track)
Unleash the potential of your brand, let’s talk
We bring the years, global experience, and stamina
to guide clients through new and often disruptive realities.
Solutions
