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Setting the company’s marketing strategy, managing marketing process from research & planning to execution & analysis. Proposing & evaluating future revenue streams, portfolio harmonization, price & profit management that fits the grand business strategy and sustainability of commercial plan.
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Initiation and usage of market intelligence with tertiary qualifications in statistics, data analysis & interpretation and driving conclusions to support business decisions such as demand studies, bases & feasibility, brand health checks, consumer insights and marketing mix modelling and econometric studies.
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Accessibility & recommendations around third-party-agencies & business partners. Negotiating deals & contributions to finalizing agreement on project-based or retainer-fee structure. Briefing and overseeing marketing research on different research areas & leading negotiations with media partners on long-term contracts.
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Overseeing operational marketing plans including promotional calendars and programs, new product introductions and other marketing projects-setting KPI measures for all. Rationalizing overall marketing spending and suggesting optimum medias and touch points to reach target customers within available costs & budgets to maximize efficiency of the spent.
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Managing projects of varying scale and recommendation of efficient distribution channel and optimum value-chain. Sales forecasting & product branding plans also validating feasibility of futuristic growth acceleration plans & budgets.
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Availability on monthly or quarterly meetings to evaluate business performance and progress of future expansions, projects and marketing campaigns’ performance.
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Crafting the strategic positioning, corporate brand development, overall brand house & visual identity signature and brand engagement program.
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Contribute on selection and hiring, training, development of marketing candidates from manpower planning perspective.
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Offering expert advice to develop innovative advertising, public relations, social media, company website and events. Managing and contribute to customer-relationship front & improvement of overall service orientation. Helping in the areas of relationship marketing or areas related to integrated marketing communication with system engagement & activation of touchpoints such as sponsorships, PR, imagery and grand openings, exhibitions & trade shows to ensure omni-channel approach & maximize exposure.